Sienna Smiles Video Editing Brief Guide

Footage coverage report for strategist notes and editor brief planning

Coverage Summary

Reviewed against the final master shoot brief and Drive folder inventory. Use this page to decide which scripts can move into edit and which need re-shoots, pickups, or asset requests.

20Scripted topics
12Complete
2Incomplete
6Missing
Coverage matrix showing complete, incomplete, and missing video topics
No topics match the current filter.

Strategist Workflow

Use this sequence when turning the footage review into editor-ready briefs.

  1. Brief complete topics first, choosing the primary matching file and noting any pickups the editor should stitch in.
  2. For incomplete topics, write a pickup request before editing unless the missing section can be covered with approved audio and B-roll.
  3. For missing support-team topics, request new spoken footage and confirm offer terms, pricing, disclaimers, and CTA wording before filming.
  4. Pull B-roll from CAM 2 for clinic, signage, phone, scanner, aligner/model, and patient-stand-in coverage as needed.
  5. Keep dentist-led briefs educational. Keep pricing and offer language in support-team videos, captions, or landing-page copy.